RADII (rā’dē-ī’) is a multi-brand media platform of artists, writers, and creators dedicated to providing a window into from the rarely explored sides of Asian youth culture.
Founded in 2017, RADII produces multimedia content, articles, and events that empower young, globally-minded thinkers. In 2023, RADII joined forces with Goldthread, originally launched under the banner of the South China Morning Post, to further revolutionize perceptions of contemporary Asian culture around the world.
Check out our media platforms below
OUR SERVICES
We are a media + tech company serving partners and brands through advertising, sponsored stories, content production, and editorial solutions.
CONSULTING
Business Insights
Brand Identity
Marketing Strategy
MARKETING
Events Planning
Social Media
Influencer Marketing
MEDIA
Media Network
Content Distribution
Editorial Sponsorship
STUDIO
Creative Campaign
Branded Content
Video Production
OUR AUDIENCE
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m+
FOLLOWERS GLOBALLY
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m+
VIDEO VIEWS
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K+
ACTIVE USERS
GLOBAL YOUTH
Our Gen Z Audience for Your Brand to Engage with:
Affluent of Gen Z
Seeking Inspiration
Interested in
Exploring Asia & China
Value Experiences
and Purposeful Purchases
73% of Our Audience
aged 18-35
42% of our audiences
based in Asia
35% of our audiences
based in United States
PARTNERS
JOIN OUR SUCCESS WITH THESE PARTNERS
Our Value to Brands
AUDIENCE REACH
We have a significant readership and a dedicated following interested in youth culture, entertainment, music, digital life, food and travel.
Brands can leverage these platforms to reach targeted audiences and increase their visibility among individuals interested in asian cultural-related topics.
CONTENT PRODUCTION
We specialize in producing content formats that cater to the media consumption habits and trends of today’s youth. This includes creating short-form videos, explainers, documentary series. Brands can leverage these production capabilities to create engaging and culturally relevant content that resonates with our audience.
CULTURAL RELEVANCE
With an understanding of local Asian youth trends, we assist brands in staying culturally relevant through advisory work and the co-creation of thought leadership content.
We help them to craft a more authentic voice, and build credibility and authority amongst young audiences.
AWARDS
Our works are recognized in different international film festivals and regional digital media awards
Way of The Warrior
Way of the Warrior was conceptualized by Executive Producer Brian A. Wong and Director Billy Starman, both of whom set out with a mission to highlight some of the incredible and inspirational stories behind the growing trend that is Chinese MMA.
- Los Angeles Film Awards – Best Documentary Short 2022
- International Independent Film Awards – Platinum Winner 2022
- Cannes World Film Festival – Best Sports Film 2022
- Los Angeles Asian Film Awards – Official Selection 2022
- London Movie Awards – Official Selection 2022
City Bites: Hong Kong Edition
All the amazing food you need to know about Hong Kong.
- Digiday Video and TV Awards
Best Use of Instagram Reels 2023 - WAN-IFRA Awards
Best Use of Video 2023
FEATURE PROJECTS
TRAVEL EXPERIENCE
Jimmy O Yang Hong Kong Tour
In partnership with the Hong Kong Tourism Board (HKTB), We present an exclusive travelogue and photo production featuring acclaimed comedian Jimmy O. Yang. This project offers an intimate look at Hong Kong through Jimmy’s eyes, showcasing the city’s vibrant culture, rich heritage, and stunning scenery.
As part of HKTB’s global initiative, Jimmy explored iconic attractions like Man Mo Temple, savored authentic Cantonese cuisine, enjoyed panoramic views from Ngong Ping 360 to the Big Buddha, and experienced Hong Kong’s dynamic nightlife.
VOXPOP - RADII OPINIONS
adidas Originals Activations
adidas Originals integrate their content across various social media platforms and content formats with our RADII voices, maximizing visibility and engagement among our young audiences.
RADII offers a deep understanding of Asian youth culture and effective event activation with , allowing brands to target a specific demographic effectively, increasing the likelihood of influencing consumer behavior.
BRANDED STORIES PACKAGE
TX Huaihai Youth Energy Center
To build up an international image of the TX Huaihai Youth Energy Center, RADII enhanced its branding through a comprehensive media campaign and content strategy aimed at increasing international awareness. We utilized our high-performance VOXPOP video format at TX Huaihai, engaging visitors on a range of intriguing topics. This was complemented by an explainer video that provided insightful background information. Additionally, we created a carousel post and a static image gallery aligned with our website’s editorial articles to facilitate in-depth discussions about TX Huaihai.
ART COLLECTION & ARTIST EXPLAINERS
East West Bank - Stories on Canvas
RADII is proud to collaborate with the pioneering financial institution East West Bank on the special project “Stories on Canvas.”
Incorporating with our Explainer format, stories and art pieces of 10 artists are presented on the project’s sponsored page and social media platforms shaping contemporary painting and Asian identity through the lens of the East-West Bank Collection.
SHORT-FORM DOCUMENTARY
Art in the Age of Technology
RADII STUDIOS’ two-part documentary presented by East West Bank: veteran and rising artists discuss digital tech’s impact on art creation and consumption
- AI Buddhas and Electronic Ink Paintings: China’s Digital Renaissance
- Will AI Kill Art? Two Top Artists from China Beg To Disagree
Visit the project’s sponsored landing page
LONG-FORM DOCUMENTARY
Child Kungfu Masters Series
Cute kids?
Well, they can kick your a**.These young kids are masters of Shaolin Kungfu, one of the oldest forms of Chinese martial arts. At around four years old, many are sent to the temple to start their training.
We visited the place in central China’s Henan province to see what a day is like for them.
STARTUP SERIES
Future of X: Spotlight / Launchpad
Step into the future with Future of X, a series that goes beyond innovation to uncover the founder and product stories behind the ideas shaping tomorrow. This series isn’t just about boring old tech—it’s about the rockstars behind the scenes, the rebels who dare to dream big and change the world.
We’re talking about visionaries, innovators, and game-changers who are shaping tomorrow in Asia
BRANDED CONTENT
Fueling the Culinary Fire
A video-led series that goes inside the kitchens of six Michelin-starred restaurants in Hong Kong and Macau. Follow the culinary journeys of the chefs leading these restaurants, and discover what drives their passion for excellence in the world of fine dining through our video content and dedicated campaign site.
INSTITUTIONAL RECOGNITION
RADII.co has gained recognition from prestigious universities and institutions as a valuable resource for teaching journalism and exploring Chinese youth culture. Its engaging content on music, art, fashion, technology, film, and social issues has been widely utilized in university courses and workshops.
Let's Connect!
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Office Address (Hong Kong)
Room 1335, Suite 1318,
13/F Leighton Centre,
77 Leighton Road,
Causeway Bay, Hong Kong
Phone: +852 5958 1498
Business Enquiry: [email protected]
Media Enquiry: [email protected]
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