RADII (rā’dē-ī’) is a multi-brand media platform of artists, writers, and creators dedicated to providing a window into from the rarely explored sides of Asian youth culture.
Founded in 2017, RADII produces multimedia content, articles, and events that empower young, globally-minded thinkers. In 2023, RADII joined forces with Goldthread, originally launched under the banner of the South China Morning Post, to further revolutionize perceptions of contemporary Asian culture around the world.
Check out our media platforms below
OUR SERVICES
We are a media + tech company serving partners and brands through advertising, sponsored stories, content production, and editorial solutions.
CONSULTING
Business Insights
Brand Identity
Marketing Strategy
MARKETING
Events Planning
Social Media
Influencer Marketing
MEDIA
Media Network
Content Distribution
Editorial Sponsorship
STUDIO
Creative Campaign
Branded Content
Video Production
OUR AUDIENCE
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m+
FOLLOWERS GLOBALLY
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m+
VIDEO VIEWS
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K+
ACTIVE USERS
GLOBAL YOUTH
Our Gen Z Audience for Your Brand to Engage with:
Affluent of Gen Z
Seeking Inspiration
Interested in
Exploring Asia & China
Value Experiences
and Purposeful Purchases
73% of Our Audience
aged 18-35
42% of our audiences
based in Asia
35% of our audiences
based in United States
PARTNERS
JOIN OUR SUCCESS WITH THESE PARTNERS
Our Value to Brands
AUDIENCE REACH
We have a significant readership and a dedicated following interested in youth culture, entertainment, music, digital life, food and travel.
Brands can leverage these platforms to reach targeted audiences and increase their visibility among individuals interested in asian cultural-related topics.
CONTENT PRODUCTION
We specialize in producing content formats that cater to the media consumption habits and trends of today’s youth. This includes creating short-form videos, explainers, documentary series. Brands can leverage these production capabilities to create engaging and culturally relevant content that resonates with our audience.
CULTURAL RELEVANCE
With an understanding of local Asian youth trends, we assist brands in staying culturally relevant through advisory work and the co-creation of thought leadership content.
We help them to craft a more authentic voice, and build credibility and authority amongst young audiences.
AWARDS
Our studio production works are recognized in different international film festivals and regional digital media awards
Way of The Warrior
Way of the Warrior was conceptualized by Executive Producer Brian A. Wong and Director Billy Starman, both of whom set out with a mission to highlight some of the incredible and inspirational stories behind the growing trend that is Chinese MMA.
- Los Angeles Film Awards
Best Documentary Short 2022 - International Independent Film Awards
Platinum Winner 2022 - Cannes World Film Festival
Official Selection 2022
Best Sports Film 2022 - Los Angeles Asian Film Awards
Official Selection 2022 - London Movie Awards
Official Selection 2022
City Bites: Hong Kong Edition
All the amazing food you need to know about Hong Kong.
- Digiday Video and TV Awards
Best Use of Instagram Reels 2023 - WAN-IFRA Awards
Best Use of Video 2023
FEATURE SERIES
ART & CULTURE
STORIES ON CANVAS
RADII is proud to collaborate with the pioneering financial institution East West Bank on the special project “Stories on Canvas.”
Incorporating with our Explainer format, stories and art pieces of 10 artists are presented on the project’s sponsored page and social media platforms shaping contemporary painting and Asian identity through the lens of the East-West Bank Collection.
CULTURE & EXPERIENCES
CHILD KUNGFU MASTERS
Cute kids?
Well, they can kick your a**.These young kids are masters of Shaolin Kungfu, one of the oldest forms of Chinese martial arts. At around four years old, many are sent to the temple to start their training.
We visited the place in central China’s Henan province to see what a day is like for them.
ART & CULTURE
ART IN THE AGE OF TECHNOLOGY
RADII STUDIOS’ two-part documentary presented by East West Bank: veteran and rising artists discuss digital tech’s impact on art creation and consumption
- AI Buddhas and Electronic Ink Paintings:
China’s Digital Renaissance - Will AI Kill Art?
Two Top Artists from China Beg To Disagree
Visit the project’s sponsored landing page
BRANDED CONTENT
FUELING THE CULINARY FIRE
A video-led series that goes inside the kitchens of six Michelin-starred restaurants in Hong Kong and Macau. Follow the culinary journeys of the chefs leading these restaurants, and discover what drives their passion for excellence in the world of fine dining.
INSTITUTIONAL RECOGNITION
RADII.co has gained recognition from prestigious universities and institutions as a valuable resource for teaching journalism and exploring Chinese youth culture. Its engaging content on music, art, fashion, technology, film, and social issues has been widely utilized in university courses and workshops.
Let's Connect!
Thank you for your interest in working with us. Please fill out the following information. Our team will get in touch shortly.
Office Address (Hong Kong):
Office 550, Lee Garden Three, 1 Sunning Road,
Causeway Bay, Hong Kong
Phone: +852 5958 1498
Email: [email protected]
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